NDTV, in collaboration with the Habba, initiated a fundraiser for weavers and artisans. The main aim of the special telethon was to bring back the demand for handmade and revive their livelihoods. While speaking at the event, Dr Ashok Khosla, Chairman, Development Alternatives said that in order to understand the handicraft, there is a need to go back to the values of Mahatma Gandhi. He asserted that over the past years, the country as a while seems to have forgotten its artisans who possess the traditional skills and knowledge and have immense potential. Kanika Verma, Programme Director, DA added that the voice of the artisans must be given importance in order to truly address the problems that they are facing.