Dr Brij Kothari is an academic and social entrepreneur. He is on the Faculty at the Indian Institute of Management, Ahmedabad (IIMA) and the founder of PlanetRead. He is also the CEO of BookBox Inc, a for-profit social venture producing children’s animated stories in more than 25 languages. He co-founded PlanetRead.org and BookBox.com as a Reuters Digital Vision Fellow at Stanford University.
Brij conceived the idea of Same Language Subtitling (SLS) on mainstream TV in India for mass literacy, in 1996. Brij and his team have innovated, researched, and nationalized the use of SLS on Bollywood film songs on TV, for mass literacy in India. He laid the foundation for the SLS project as an Associate Professor IIM-A in its Centre for Educational Innovation.