Concept
Adding subtitles to existing entertainment content in the same language as the audio
An estimated 600 million officially “literate” people are weak readers who need a lifelong path to reading practice and progress. Eye-tracking research suggests that SLS can help pave that path.
Access
How lockdown TV could boost children’s literacy
Turn on Subtitles is a campaign based out of the UK, urging broadcasters and streamers to switch on subtitles for Kids’ programming content. Proj. Brij Kothari of the Billion Readers fame, serves on the Academic Advisory Board of this UK-based campaign.
Social Innovation
Karaoke as a way to promote literacy
Simple, low cost solution that can be scaled globally as every culture resonates with watching songs in their own language.
