Lifelong Reading for a Billion People: A Transformative Solution to Increase Literacy in India.
600 MN Officially “Literate” People In India Are Weak Readers Who Cannot Read Simple Texts.
6 Out Of 10 Weak Readers Are Girls & Women.
A Nation of Weak Readers Can Be Transformed into a Nation of Fluent Readers using Same Language Subtitles. (SLS)
SLS Fortifies Formal School Education by Improving Reading Literacy & Language Learning.
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Adding subtitles to existing entertainment content in the same language as the audio

An estimated 600 million officially “literate” people are weak readers who need a lifelong path to reading practice and progress. Eye-tracking research suggests that SLS can help pave that path.


How lockdown TV could boost children’s literacy

Turn on Subtitles is a campaign based out of the UK, urging broadcasters and streamers to switch on subtitles for Kids’ programming content. Proj. Brij Kothari of the Billion Readers fame, serves on the Academic Advisory Board of this UK-based campaign. 

Social Innovation

Karaoke as a way to promote literacy

Simple, low cost solution that can be scaled globally as every culture resonates with watching songs in their own language.