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You read what you hear

Same Language Subtitles on entertainment content means viewers read subtitles in the same language as the audio of the content

For example, Hindi subtitles on Hindi videos, Tamil on Tamil videos, and so on.

This simple idea ensures effortless reading practice while being entertained.

Two hours of TV with SLS is equivalent to reading two books

We bet that once SLS is on, reading is inescapable. Various eye-tracking research studies prove that too! Watching just one movie could mean exposure to around 14,000 words. On an average, most of India watches 2 hours of TV everyday.

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Billion Readers - A System Change Possibility

We are working with Ministries and governing bodies in the film industry to bring the entertainment content from ‘Video = Audio + Visuals' to ‘Video = Audio + Visuals + Accessibility Features’ at the time of production and certification itself.

AVT

This transition is primarily a policy, regulation, and standardization task.

Billion Readers - A System Change Possibility

We are working with Ministries and governing bodies in the film industry to bring the entertainment content to ‘Video = Audio + Visuals + Accessibility Features’ at the time of production and certification itself.

AVT

This transition from AV to AVT (where T stands for ‘text’ as in SLS & more) is primarily a policy, regulation, and standardization task.

Entertainment for all

India is home to an estimated 6.8 crore people with deafness. Despite this large population, the entertainment content viewing experiences in India has failed to accommodate the needs of people with disabilities. We want to create a world of entertainment where language is not a barrier to enjoyment and SLS can make that happen. SLS is an inclusive solution that works for people with deafness and hard of hearing. Bringing SLS on TV & OTT would make TV accessible.

SLS means inclusion

AI for SLS

In collaboration with technology leaders like IIT-Madras, we are building an AI-engine that can offer high accuracy of speech-to-text tools in regional languages. These tools will bring the cost of implementing SLS to almost zero in the long term.

Indian Institute of Technology Madras
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